https://www.bbc.com/news/business-44819007

How Build-A-Bear fell into its own trap

Build-A-Bear's pay your age promotion - which led to long queues and chaotic scenes on Thursday - was a "good idea, poorly executed", experts have said.

The chain was offering UK and US customers a chance to buy any bear, which can cost up to 52, for the price of their child's age.

It led to "mile-long" queues, police being called out, and the company calling time on the deal.


Pete (was asked by his kids to go to this sale, and told them he'd rather pay full price any other day)